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What's it take to generate leads that fuel your forecast?

Pointclear

Quality conversations and personal engagement with prospects. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. All the time we’re having unscripted conversation with our clients’ prospects. At PointClear, our average associate is 50.

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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

Pointclear

Why not use all the tools in your toolbox? Decision maker not yet named? Preparation is about spending 15 minutes to understand what the company offers, its market and the competitive situation, and researching the prospect on social media. Drive revenue from all sources. Not the right time? Need not realized?

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

Simply, marketing is much more involved in revenue and customer generation, and the marketing tools and available data now allow marketers to contribute in tangible ways to delivering customers within a defined set of companies. So why is ABM the new must-have for B2B marketers? You can’t just “align marketing and sales.”

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Guest Post: Undead, Out Bound, Bloated Data and Dashing Dashboards

Jonathan Farrington

New tools such as marketing automation are great – we use it. And, a dependence on inbound marketing leads to substantially smaller deals (up to 65% smaller deals) with lower level-decision makers. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.

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Expert Panel’s Feedback on Our Lead to Revenue Calculator

Pointclear

Next, Dave Brock : In general, it's a very comprehensive, complete tool. People like me will want to drill down to see if the model holds together as an operational tool. Are they unable to validate need and propensity for change for the prospects they pursue? Are they attracting the wrong people? Do they drop the ball?

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

Pointclear

They are busy with active sales cycles, OR they operate more like farmers than hunters because they feel more comfortable tending to current and known prospects as opposed to seeking out “cold” prospects. A visit to the prospects’ Facebook page will provide a glimpse into their personality. 2) Communication.

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Improve Sales Performance with 3 “Art of Sales Management” Functions

Pointclear

Ideal deployment puts the best rep with the best prospect at the best time. Maybe not, especially if Mary has special knowledge of the company's industry or has previous contacts with its chief decision-maker. While Mary may not be the best rep, she is the best rep for this prospect.