Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results
Pointclear
NOVEMBER 13, 2017
The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). To reduce sales lead generation cost, you need to optimize the value of each prospect. What Is Multi-Touch?
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