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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. In this post, we’ll explain how to identify sales leads you may be in conversation with, and give insight from expert sales leaders on how to sell to decision-makers and influencers.

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6 Phrases You Must Avoid When Speaking With The Decision Maker

MTD Sales Training

Your job is to seek out the decision-maker and make them say ‘yes’ to an appointment and ultimately sign up to buying your products and services. You pick up the phone and, when connected to the decision-maker , start giving them reasons why they should drop everything they were doing and have a good conversation with you instead.

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Think You Know Your Prospects? 3 Steps to Closing Business With the Right Decision-Maker

SBI

Who’s the right decision-maker now? In addition, enriching company data with individual contact information will help you narrow down your audience to focus in on the decision-makers with whom you should be engaging. Were they promoted? You’re left asking, where did my contact go? Are they new to the company?

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Sales Lessons from Google Fiber

Mr. Inside Sales

Three months later, they sent yet out another promotion, this time including coupons for free upgrades and equipment. They sent a whole new promotion with even more coupons and free upgrades. They also sent out a letter announcing their superfast service, and then two weeks later, they sent out another. And then another.

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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

You have two major responsibilities; Sales Enablement and Promotion. Then generate demand through promotional channels. Promotion may be your weak leg of an upcoming product launch. The investment is often followed by unimaginative promotion plans. Make sure you have the right promotional channels for your product launch.

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How to Identify Prospects: Decision Makers, Gate-keepers and Influencers

MarketJoy

It is also about understanding the difference between decision makers, gate-keepers, and influencers. Decision Makers. Every organization has its fair share of people who promote themselves as having buying decisions, when in fact the final ratification comes further along the line. Beware of false gods!

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How To Build Your Brand & Win More Sales (Even If You Hate Promoting Yourself)

Hubspot Sales

Wouldn't growing your consulting business be so much easier if you felt comfortable promoting yourself? Kristen Gallagher, onboarding consultant and CEO of Edify, used to struggle with promoting herself. I'd bet that adding value by helping people doesn't make you feel self-promotional. Sales were about "closing deals.".

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