article thumbnail

Why Technical Decision Makers remain Skeptical of You

Babette Ten Haken

Technical decision makers are skeptical by nature. Technical decision makers are just as skeptical with each other as they are with the sales, marketing and non-technical types reading this article. As a result, these decision makers continuously validate the technical and scientific truth underpinning What They Know.

article thumbnail

Sales Success is Paid For In Advance With Prospecting

Sales Gravy

The number one reason for an empty pipeline is the failure to prospect every day, every day, every day. A few weeks back, my 24-year-old son was delivering a telephone prospecting workshop to a group of sales development reps (SDRs) who were all about his age. This is the truth. A brutal, universal, and undeniable truth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Broken Rule of Thumb

Selling Energy

I talk a lot about “broken” financial metrics on this blog and in my online and in-person workshops. Many of the metrics by which prospects evaluate expense-reducing capital projects fail to take into consideration the complexity of the investment at hand.

article thumbnail

Why Effective Sales Prospecting Requires Specificity

SalesFolk

On average companies who generically define their buyer personas as “Marketing” or “Technical decision-maker” tend to get 10-30x worse results from their sales prospecting efforts than those with detailed ICPs. . More free Cold Email treats from my sold-out workshop . Here’s what you can do…??.

article thumbnail

5 Successful Lead Generation Strategies

Zoominfo

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

article thumbnail

10 Things You Must Know About C-Level Decision Makers By Kelley Robertson

Sales Training Advice

Selling to C-level decision makers is challenging even at the best of times. C-level decision makers are paid to improve their business results. C-level decision makers deal with changing priorities. C-level decision makers are extremely busy. C-level decision makers rely on others.

article thumbnail

Crush Your Goals: Five Tips for Enterprise B2B Account Executives at Quarter Start

MEDDIC

More prospect feedback : Gather feedback from lost clients. This might involve focusing on existing customer expansion or targeting key decision-makers at dream accounts. Strategic Accounts: Target key decision-makers at your “dream accounts.” What exact pain were they addressing? Why did they sign now?