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Why Technical Decision Makers remain Skeptical of You

Babette Ten Haken

Technical decision makers are skeptical by nature. Technical decision makers are just as skeptical with each other as they are with the sales, marketing and non-technical types reading this article. As a result, these decision makers continuously validate the technical and scientific truth underpinning What They Know.

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Customer Insights to Transform Sales Conversations

Sales Hacker

Persona insights: Intelligence on the typical decision-makers, influencers and users of your proposition. Perhaps the most important thing you can do for salespeople, is to equip them with a heads up on the challenges and opportunities that could be top of mind for the different decision-makers and influencers they call and meet.

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Everything You Need to Ask In Your Next Sales Audit

Hubspot Sales

This entails reviewing everything from staff, software, to strategy. Are there recurring workshops to strengthen your reps’ selling skills? ?? Do they have properly functioning technology and software tools to track their progress? Are you presenting to decision-makers? Sales Presentation Checklist. ??

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Why Effective Sales Prospecting Requires Specificity

SalesFolk

On average companies who generically define their buyer personas as “Marketing” or “Technical decision-maker” tend to get 10-30x worse results from their sales prospecting efforts than those with detailed ICPs. . More free Cold Email treats from my sold-out workshop . Finally, just make sure you’re subscribed ??

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B2B Sales 101: Definition, Techniques & More

LeadBoxer

In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use. How to do B2B sales: 8 B2B sale strategies you can use Sales software for B2B sales What Are B2B Sales? For instance, a company selling software services, such as email or an e-commerce platform.

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Why avoiding Story Context derails Sales Decision Making

Babette Ten Haken

Well, those details are your story context: the environment surrounding the decision to be made. And, when you dilute, fast-forward or even omit details you feel are unimportant, decision makers get confused. As a result, gaps in story context promote the easiest decision for decision makers to make.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

Here are a few you might recognize: B2B or business-to-business sales : Designed for B2B-style businesses that target their sales pitch toward key business decision makers (typically C-suite level leadership or managers) who are responsible for purchasing products, services, and software for their company. The Brooks Group.