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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

“On the face of it, it does seem that the [B2B] industry doesn’t move at the pace that it should in adopting technology,” says Aditya Gupta, assistant professor of marketing at Texas State University and a former product development leader at IT and telecommunications firms.

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

“On the face of it, it does seem that the [B2B] industry doesn’t move at the pace that it should in adopting technology,” says Aditya Gupta, assistant professor of marketing at Texas State University and a former product development leader at IT and telecommunications firms.

Marketing 130
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What We’ve Learned Supporting Telecom Sales Teams

Janek Performance Group

In the 1990s, I started my sales career selling telecom for one of the largest privately held telecommunications companies in North America. There are the “decision-makers,” often the CEO or CFO. Today, telecom is an important client segment to Janek. Enterprise telecom deals do not close overnight.

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The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. Like anything other transaction in B2B sales, there are probably a small number of decision makers involved (maybe only 1), but with enterprise software, there is usually a large evaluation team.

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List Segmentation: The Key to Email Marketing

Zoominfo

One is a decision maker and one is not. For example, after analyzing your data, you notice that your customers primarily come from two different industries—publishing and telecommunications. The goal is to identify important trends and differentiators among your buyers.

Segment 219
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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. For insight on CISO decision makers and their priorities, download DiscoverOrg’s CISO Contacts at Fortune 500 Companies. Download now.

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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Ingrid had a hard time identifying decision makers and struggled to secure appointments. Contrast Oscar’s experience at his new job as a telecommunications sales rep. But she was soon frustrated and confused with real-world customer interactions. She never got traction in spite of topping her onboarding class in the final exam.

Hiring 324