Where Politics & Business Collide: Political Donations of B2B Decision Makers

DiscoverOrg Sales

We’ve taken DiscoverOrg’s available data on political donations and matched it to the prospect’s job and seniority level for a unique way of looking at political affiliation among B2B decision-makers: Based on donations, do political affiliations vary by role and/or seniority level?

Trade Show Prospecting Toolkit: The Ultimate Collection

DiscoverOrg Sales

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. How to find and identify the decision makers within the companies. In this piece, Nina explains how to find a warm lead at an event – and then use a company’s organizational hierarchy to connect with decision makers higher up the food chain (read: with more budgetary discretion).

100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

Logistics/Transportation. Understanding the context that surrounds business purchase decisions can help sales teams use the right language, sales approach, and emotion to tell the story. Logistics/Transportation. Logistics/Transportation. Logistics/Transportation.

How Marketing Fails by Failing to Market Itself

Sales Benchmark Index

My client was the Less-than-Truckload (LTL) trucking firm Yellow Transportation. He was an enterprise rep who knew how to reach the C-Level suite of decision makers. While competitors were talking to decision makers at the dock, Chad was upstairs talking to CFO’s.

The Trade War means a Battle for Your Business: The 4 steps you must take now

Alice Heiman

According to the World Trade Organization (WTO), machine and electronics, metals, agriculture, textiles, footwear, transportation, chemicals, plastics, and wood could all be early casualties. Build a strategy for each customer that ensures you are well positioned with the right decision-makers to show value. . No heavy artillery ? N o bullets flying ? I t doesn’t sound like mu ch of a war. B ut , this could mean life or death for your business.

How to Protect Your Email Efforts from Extinction

Sales and Marketing Management

But unlike the Flintstones’ favorite mode of transport, email has adapted and endured. Despite chat platforms such as Slack gaining popularity, most companies still rely on email to discuss formal matters and companywide decisions. Any decision maker at a company with more than $5 million in annual revenue gets an influx of solicitation emails every single day. Author: T.J.

How Artificial Intelligence Will Change Decision-Making For Businesses


We, in turn, can make more accurate decisions based on AI information. In the same we, we can expect AI to be applied further in business, particularly in decision-making. It has enabled these financial services companies in validating real-time business decisions within seconds.

Are Your STEM Colleagues really as intimidating as You think?

Babette Ten Haken

The stuff they design and implement has mission-critical implications to manufacturing, healthcare and transportation, for starters. He wanted to know: ”How much technical terminology do my sales reps need to use to sound convincing, when speaking to technical decision makers?”