Partners in Excellence
MARCH 2, 2024
Preface: I first met Alex Shootman when he was running sales at Eloqua. I love selling and the story I tell myself about the definition of great selling is ‘Exchanging what you have or what you know for what some else hopes for’ Done wrong is manipulative. Since then, we talk, periodically, sharing ideas.
Zoominfo
OCTOBER 28, 2018
Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Think everything from CRMs to auto-dialers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SBI Growth
AUGUST 25, 2012
Reps use their own definition of a “good” lead. Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.
Sales and Marketing Management
AUGUST 23, 2018
It’s a powerful toolkit, and it will definitely change jobs, but much of what we do, especially in sales, is much more than that. To understand the future of sales, we need to break down the role a bit and see where AI will have an effect and where it will not.
Zoominfo
OCTOBER 28, 2018
Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. What Are Technographics?
SBI Growth
DECEMBER 26, 2012
Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. When developing campaigns, how integrating social media, content marketing, mobile, web, and newer emerging channels into the campaigns will leverage cost yet yield more results becomes a key driver. Fusion of CMO and IT.
Pointclear
AUGUST 30, 2012
He’s definitely got that down to a T. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. He wrote this manifesto a while back. I use it all the time. I send it to people all the time. It’s hard.”.
Expert insights. Personalized for you.
73 
Let's personalize your content