Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

NOVEMBER 11, 2012

Best-in-class firms with strong Content Marketing capabilities are also executing more effective direct tactics. The natural evolution is to apply Content Marketing principles to improve direct marketing efforts. Demand Generation - Comprehensive View of Content Marketing. Direct Mail.

Direct Mail 319

Direct Mail Marketing Demand Generation Demand Generation Targets 319

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Pointclear

OCTOBER 6, 2015

It's a marketing strategy dictated by the sales go-to-market model. In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. It's not a distraction.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Zoominfo

JUNE 22, 2021

“Essentially, cookies are small files that contain a string of ones and zeros that get dropped onto your computer whenever you visit a website,” explains Hussam AlMukhtar, senior director of demand generation at ZoomInfo. There are two types of cookies: first-party and third-party.

Scale 182

Scale How To Advertising Advertising 182

Zoominfo

JUNE 22, 2021

“Essentially, cookies are small files that contain a string of ones and zeros that get dropped onto your computer whenever you visit a website,” explains Hussam AlMukhtar, senior director of demand generation at ZoomInfo. There are two types of cookies: first-party and third-party.

Scale 100

Scale How To Advertising Advertising 100

Green Lead's B2B

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 20

Social Media Lead Gen Lead Rank Lead Scoring 20