Zoominfo
FEBRUARY 1, 2018
We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation?
SBI Growth
NOVEMBER 11, 2012
This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Direct Mail.
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Pointclear
OCTOBER 6, 2015
Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Here's the thing: Account-Based Marketing is not really about lead generation at all. It's not a distraction.
SBI Growth
DECEMBER 17, 2012
Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. SBI lead generation clients leverage the Implementation Matrix to guide plan structure and cadence. Expected cost per lead. Maximize Feasibility of Success. This results in a high score.
Emissary
JUNE 6, 2022
Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign.
Velocify
OCTOBER 1, 2017
Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. Last year, our sales and marketing teams aligned on a high-growth strategy for 2017.
DiscoverOrg Sales
JULY 3, 2018
Building pipeline is about playing the long game, so here’s what you can do TODAY: Treat them like outbound leads. Let your sales development team go after them like cold leads – a phone call, an email sequence, maybe even a direct mail piece. You don’t have to start entirely from scratch, though.
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