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How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

SEPTEMBER 12, 2019

The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting!

Direct Response

Direct Response Marketing Qualified Lead Demand Generation Demand Generation Targets

3 Ways Small Cap CMOs Can Improve Revenue Performance

SBI

NOVEMBER 12, 2019

Whereas, as a marketer in a big company, you can claim to be successful by exceeding some narrowly-defined KPIs, in smaller shops, that isn’t enough. Avoid the volume trap: Move from “demand gen” to “demand identification”. In a smaller company, the top marketer has to take direct responsibility for significant “demand gen.”

Revenue

Revenue Top of Funnel Demand Generation Agencies Demand Generation

Webinars

Sales & Marketing Alignment: How to Synergize for Success

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How Science Can Save the Lost Art of Direct Response Copywriting

3 Ways Small Cap CMOs Can Improve Revenue Performance

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