What Is Status Quo Bias in Sales and Marketing?
Corporate Visions
OCTOBER 17, 2019
Over the years, a number of psychological studies have shown that when faced with a decision, the majority of people tend to stick with their status quo. In his study “ The Psychology of Doing Nothing ,” research psychologist Christopher Anderson details four causes of Status Quo Bias. What Is Status Quo Bias? Preference Stability.
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