article thumbnail

How One Company Integrates SDRs into their Account-Based Strategies

The Bridge Group

Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. This accounts for roughly 40% of their incentive compensation. This is over and above their target incentive number. Jamie offered a few general lessons learned along the way.

article thumbnail

31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

What are your biggest demand generation challenges? If this is the case, offer to create a long-form piece of content for their audience in exchange for a share of the leads generated. All because they built a lead-generating asset, which still works for them today. This is exactly what PPC agency KlientBoost did.