article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Get a Demo 2.

article thumbnail

The Pipeline ? 7 Must-Have Lead Nurturing Recipes for B2B.

The Pipeline

"7 Must-Have Lead Nurturing Recipes for B2B Marketers" [link] #B2B #audio #ebook. RT @renbor "7 Must-Have Lead Nurturing Recipes for B2B Marketers" [link] #B2B #audio #ebook. RT @Renbor: "7 Must-Have Lead Nurturing Recipes for B2B Marketers" [link] #B2B #audio #ebook. Demand Generation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 6 Worst Decisions Sales Leaders Make

SBI Growth

Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. It generates leads by pulling people to your website (and in other ways). It can be wonderful for helping you stimulate and manage latent sales demand. However, Jim has not trained his team to follow a hiring process.

Hiring 265
article thumbnail

One-Size-Does-NOT-Fit-All

Corporate Visions

New customer acquisition and demand generation just seem to get all the love when it comes to commercial spend and resources. Customer success does require a distinct messaging and customer conversation approach, because the demands of the key customer success situations are radically different from that of new customer acquisition.

eBook 40
article thumbnail

How to Drive More Growth from Customer Expansion Conversations

Corporate Visions

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. Train Customer Success for Sales Opportunities. eBooks for Marketing and Sales Enablement. Not customer expansion. But the sale isn’t over just because your prospect becomes a customer.

article thumbnail

2019 Sales Kickoff Meeting Themes: Three Profitability “Moments of Truth”

Corporate Visions

With that in mind, I’m going to look at one key moment you need to train for during the deal, and two key moments your reps need to master with customers that are already in the fold. As a result, salespeople need to be trained to understand the unique buyer psychology germane to this critical moment. As for keeping current ones?

Meeting 67
article thumbnail

The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

Finally, and frankly my favourite is the White Paper nominated for Top Sales & Marketing EBook , it is a piece I wrote focused on time called Sales Happen In Time. Demand Generation. Sales Training. Dave Kahle – Sales Training. From The Heart Sales Training Blog. The other nominees include Kendra Lee.

Pipeline 215