Stop Selling and Start Teaching to Improve Demand Generation
Sales and Marketing Management
JULY 10, 2017
But that brings us back to the perennial question: how do we fuel demand generation and make that first positive selling experience happen? But here’s what they do trust: education. But they may willingly sign up to become your student when there are no strings attached, allowing you to boost demand generation in several ways: Trust – Because you’re offering this education with no stipulations, prospects will realize you have their best interests at heart.