Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?

The ROI Guy

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as, Marketo, Eloqua, SilverPop and more. Demand Generation integration SaaS Pisello Alinean Lead Generation XcelLive

Revenue Performance Management: Doing For Revenue What ERP Does For Ops?


RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.

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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

This person will be 100% about business growth; will be the in house liaison between marketing and selling; and will represent the next generation of talent management. Engagement talents from blogging to demand generation.

Eloqua 161

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs.

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Sales and marketing lead generation tools follow this suit. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. Demand Generation. B2B Lead Generation Blog.

Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Craig Rosenberg, the demand gen expert from recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. The demand gen funnel is now in the cloud.