The Spiff Blog

OCTOBER 18, 2022

Yasmine Yacut, Social Media Specialist. She has experience in campaign ideation, social media, and executing content ideas where she brings ideas to life in her work and her other creative outlets on social media. She loves the creative aspect of social media and connecting with other content creators.

Meeting 72

Meeting Engineering Commission Sports 72

The Pipeline

JANUARY 16, 2012

For that fact neither you or I are that different when looked at specifically from a sales standpoint, what you might sell can be a little different from the alternatives, but studies have shown that most products in the market place share many of the same features and attributes. Demand Generation. Social Buying.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. Energy Data Strategist. Corporate Social Media Trainer. Socially Active. VP Demand Generation. Katherine McEvoy. Nancy Nardin. DataBank IMX.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Sales Hacker

JANUARY 6, 2021

Social media. The SiriusDecisions 2019 State of ABM Study backs this up with 73% of respondents saying that deal size is larger for ABM accounts. The SiriusDecisions 2019 study also found 80% of respondents had a higher close rate with ABM accounts. Email marketing. Direct mail. How quickly a deal is closed.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

The Pipeline

OCTOBER 21, 2011

Working for the company that became GSK also allowed me to study for an MBA. I left the company at the age of 36 with no idea of how to run a business but with a great deal of passion and energy. Demand Generation. Social Buying. Social media. Social Selling. Book Notice. Book Review.

Pipeline 237

Pipeline Hiring Top of Funnel Cold Calling 237

Sales Hacker

OCTOBER 7, 2021

That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. It drives me and gives me the necessary energy to want to improve and succeed. Remember, your energy is contagious.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Hubspot Sales

JULY 1, 2019

When you focus your time, energy, and resources on a limited number of accounts, being highly selective with those accounts is crucial. According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team.

Ideal Customer Profile 79

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 79