Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. For our demand generation team, it’s all about marketing at scale (one-to-many).

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Nudge.ai

NOVEMBER 14, 2017

If you bring a couple partners in and align the incentives properly, they will help bring your product to market. Properly Selecting Target Partners and Aligning Incentives. Ensure these initial partner contacts are successful and build a case study of that success. Sponsor internal corporate events. Be visible.

Demand Generation Agencies 54

Demand Generation Agencies B2B Microsoft Ideal Customer Profile 54

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Adopt a millennial-focused incentives and promotions scheme. Events and conferences are still great places to be. Review Sites Continue to Influence Decision Makers in a Powerful Way.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Tony Hughes

MARCH 13, 2018

Remember, you're now creating demand upstream prior to "trigger events" leveraging this strategy. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. But change is hard and change management can take time and aligning incentives is a must.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63