Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SBI

FEBRUARY 13, 2018

This will be my second year of attendance at the B2BMX event , organized by DemandGen Report. The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. It’s the centerpiece for whole event!

Hoovers 139

Hoovers Account Based Marketing Demand Generation Targets Demand Generation 139

SBI Growth

JUNE 14, 2013

Find a different way to generate high quality leads. The office telephone is a dying demand generation tool. This 2 day training event will produce real results": You hire the expert from a fancy Sales Enablement firm. They bring binders, sales tools, and laminated glossy sheets.

Sales Management 326

Sales Management Hiring Telemarketing Demand Generation Targets 326

SBI Growth

DECEMBER 17, 2012

Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. The Marketing Implementation Assessment Tool provides the following benefits: Maximize Feasibility of Success. Follow @vinkoe.

Lead Rank 326

Lead Rank Lead Scoring Cost per Lead Marketing 326

Green Lead's B2B

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. Virtual events in general.

Marketing Qualified Lead 33

Marketing Qualified Lead Lead Rank Cancellation Sales Qualified Lead 33

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Registrations : The number of people who registered for the event. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Research shows 68% effectiveness in B2B demand generation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. And then we finally get to the point I’ve been trying to prove this entire time: We know that companies are using webinars more with in-person events on hold.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Sales and Marketing Management

NOVEMBER 30, 2018

Author: Tom Urie, President and CRO, Optymyze Early in my career, I made the not-so-typical move from engineering to marketing and spent 15 years innovating and creating events, programs, content, processes, and systems that challenge the status quo. Align Skills and Tools to the Processes. Remove Subjectivity.

Lead Rank 191

Lead Rank Revenue B2B Demand Generation Targets 191

SBI Growth

OCTOBER 5, 2013

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. Spending too Much on the Wrong Things.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

OCTOBER 14, 2013

You can also sign up for this free event to get an in-depth review. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. By attending, you will get a copy of our Content Grader Tool + dozens more tools free.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. As a result, 60-65% of AudiencePlus deals are sourced through events and content.

Media 71

Media Company Distribution How To 71

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. The new pages give businesses a more complete set of tools to effectively market to their buyers and build relationships. Notifications enhancement (engage users).

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

Highspot

FEBRUARY 29, 2024

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Events Coordinator Responsibilities: Plans and executes events such as product launches, trade shows, and webinars. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? This post serves as a tool for you to understand the top three KPIs, why they are important to you, and context to provide your team SEO direction to drive more leads. CMO’s are tasked with driving customer acquisition.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Zoominfo

AUGUST 31, 2020

Technology : Market intelligence and sales intelligence platforms, software that analyzes sales calls, and tools that track how customers use a product. In March 2020, TentCraft — a company that manufactures custom tents for events like festivals and concerts — got hit hard by the spreading pandemic. Market Expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. The new pages give businesses a more complete set of tools to effectively market to their buyers and build relationships. Notifications enhancement (engage users).

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

Emissary

JUNE 6, 2022

With the pandemic curtailing events and other traditional demand generation tactics, ABM was pushed even further into the spotlight, with many coining 2021 as “ the year of ABM.” ABM programs require dedicated tools, budgets, and resourcing. However, just having an ABM program isn’t enough anymore.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. ZoomInfo has the most robust and accurate database available, with over 100 million contact record events and 38 million online sources scanned daily. The reason? At ZoomInfo, we’re changing that.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Sales Tool. Trigger Events. February 2008. January 2008. December 2007.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

SBI Growth

FEBRUARY 5, 2013

Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. They evolved and reacted instantly during the game events such as during the famous blackout. Use these optimizations to improve your mobile responsive site and demand generation strategy. Oreo didn’t stop there.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. Sales Tool. Trigger Events. January 2008. December 2007. Cold calling. Communication.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation Targets 216

The Pipeline

MARCH 31, 2011

Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Triggers Fundamentals (101) – Events. How well prepared you are in advance will help determine how well you can leverage events when they come to your advantage.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

BuzzBoard

MARCH 27, 2023

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change!

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change!

Data 52

Data Account Based Marketing Marketing SalesForce 52

Sales Hacker

JULY 26, 2021

Step 2: Select the appropriate event. These tools allow users to send a link to someone else, and the person on the retrieving end can choose the time that works best from a selection of different time slots. The tedious and time-consuming tasks that occupy sales reps include: Having to switch between multiple tools.

Quota 121

Quota How To Outbound Cold Calling 121

SugarCRM

MAY 18, 2023

Campaign Management At a minimum, all CRM tools should include the basic features of lead management. For example, many organizations use core lead management tools to check in with existing customers in their CRMs when running promotions. Lead Reporting In all CRM processes, reporting tools are the golden standard.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Even with lower connection rates, cold calling remains essential: 41% of salespeople say the phone is still their most effective tool.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Using LinkedIn as the engine room for trigger event selling by passively looking for Trigger Events.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

The Pipeline

NOVEMBER 10, 2011

Focus Roundtable Free Online Event. Demand Generation. Sales Tool. Trigger Events. Stored in Attitude , Buying Process , Cold calling , Communication Strategy , EDGE Selling , Gap Selling , Interactive Selling , Planning , Proactive , Prospecting , Sales Strategy , Sales Tip , Success. Cold calling. Communication.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. Sales Tool. Trigger Events.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation Targets 218

The Pipeline

FEBRUARY 21, 2012

A collection of three top sales books, including my award winning book on Trigger Events. A copy of the award winning book on Trigger Events. Demand Generation. Sales Tool. Trigger Events. Second Prize. What you need to Win. Cold calling. Communication. Communication Strategy. Customer Care. Dependability.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Hiring 220

The Pipeline

DECEMBER 7, 2011

Demand Generation. Sales Tool. Trigger Events. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Gap Selling. Guest Post. Hiring Sales Talent. HR Management. Sales traiinng. Sales Training.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

JUNE 8, 2011

Sales Success , Tibor Shanto , Trigger Event Selling , Trigger Events , Video. Demand Generation. Sales Tool. Trigger Events. Tibor Shanto. Add a Comment. Name (required). Mail (will not be published) (required). Click here to cancel reply. Add video comment. Categories "Did You Just Say…?

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

The Pipeline

NOVEMBER 16, 2011

Demand Generation. Sales Tool. Trigger Events. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Gap Selling. Guest Post. Hiring Sales Talent. HR Management. Sales traiinng. Sales Training.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

JANUARY 18, 2012

Demand Generation. Sales Tool. Trigger Events. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Gap Selling. Guest Post. Hiring Sales Talent. HR Management. Sales traiinng. Sales Training.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253