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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Here is some insight about LinkedIn video specs and best practices. LinkedIn Video Specs.

LinkedIn 106
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Is Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

LinkedIn currently at 175 million members continues to grow by 170,000 profiles a day. Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. These new enhancements to LinkedIn are focused on building more than just connecting with others. New to LinkedIn.

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Are Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

LinkedIn currently at 175 million members continues to grow by 170,000 profiles a day. Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. These new LinkedIn enhancements are focused on connection interactions vs. connecting with more people. Endorsements.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. Pipeline : How much revenue your emails have sourced through bookings.

Lead Rank 130
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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Does your message on Facebook need to sound different than on LinkedIn? Neither are LinkedIn, Instagram, TikTok, or even Reddit. So talk more like a human.”