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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. . For example, think about the moment when you return to the day-to-day at your office – all the good vibes and inspiration fades away in the grind. Even when (if?) things get back to normal.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? For example, your best, most active customers may pull back on expansion talks or inquire about term or price adjustments. Keep a close watch on your KPIs : win rates, average deal cycles, and pipeline coverage, for example.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. An example of the offering is below: Content audit and map. Next year is a pivotal year for Marketing Leaders. Development of a content marketing function.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

But knowing how to pivot to a modern approach isn’t obvious. Mary: “We have three priorities: customer adoption, demand generation, and pipeline progression, so those are what my sales enablement revolves around. “The top priorities for sales this year are demand generation and pipeline progression.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. For a thorough list of options, check out this guide to ad types and formats from WordStream.

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How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?

The ROI Guy

However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant. Third, you need to have, or be able to develop, the personalized content to match the personalization upon which you are pivoting.

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VP of Sales Success Comes Down to These Two Levers

Gong.io

Following along with the example…. A 20% close rate means you need 40 qualified opportunities to enter your pipeline (if we’re still using the same example as above), since 40 * 20% = 8 closed deals. Each of those opportunities must be generated early enough so they can be closed within the quarter in question.