Marketing KPIs are changing. Here’s why.
Zoominfo
APRIL 20, 2022
For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? If it’s marketing, sales may feel disgruntled and vice versa, potentially creating tension between the two teams. So, what metrics should marketers report on ? Everyone’s happy.”
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