How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets.

My Secret Weapon For Increased Database Health

LeadGnome

The combination of traditional marketing (demand generation) and lead development (LDR/SDR) have so much more potential when we close the loop on email outreach. Also, because the software scrapes every incoming email, it dirites your database by adding irrelevant contacts (i.e.

How Much Leads Cost

Pointclear

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). The EVP of Sales at this client, a big division of one of the world’s largest software companies, said that he received zero qualified leads from marketing—except for the PointClear outbound leads. Sales is focused on the quality of the leads and revenue generated.

Leads 138

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. They provided us approximately 50% of their leads generated that year, about 1,500.

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. For example, the objectives of Attract tactics could be to increase inbound activity and website traffic and amplify social media engagement. Examples: A new channel or tactic to unearth new opportunities for the business.

eBook 168

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. For example, the objectives of Attract tactics could be to increase inbound activity and website traffic and amplify social media engagement. Examples: A new channel or tactic to unearth new opportunities for the business.

eBook 120

The Pipeline ? Get Your Veteran Salespeople to Take Baby Steps

The Pipeline

Read this great example from yesterday’s mailbag: A salesperson emailed his lessons learned and included this one: “The final lesson again concerns the compelling reasons to buy. I wrote back, “On your very last example, you suggested questions that you could have asked – good job. “To

InsightSquared vs. Clari vs. Troops (Alternatives and Competitors)

Troops

InsightSquared bills itself as “revenue intelligence software,” while Clari brings to the foreground its AI for both “forecasting and execution.”. For one of Troops’ customers, for example, 1 out of 5 deals in Salesforce were in “overdue” status. They can help you see, for example, that a lot of your deals haven’t had recent activity and need to be updated.

Guest Post: Opportunity Lost: What Don’t Your Testimonials Say About You?

Engage Selling

I’ve seen too many websites with inspiring product offers, gorgeous video, and testimonials to the effect that “you guys really came through for us,” attributed to a “major software company.” Their website is also a great example of testimonials done well.)

31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. As a result, I am the lead generator, the SDR , and the closer. Good lead generation systems need a strong foundation.

4 Keys to Building & Using Personas In the Sales Process

Costello

When sales teams think about personas, many jump straight to job title and the role that the individual holds in the organization (like a marketing manager versus a vice president of marketing, for example). For example, if a company prospects marketers, the team may run into 10 titles that are all similar, but each with its nuances (such as a demand generation marketing manager vs. a top-of-funnel marketing manager).

PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. He shares an example of a prospect boarding a flight with a few minutes of downtime to check email.

Trends 179

Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Powerful buyer influence of software review sites like G2Crowd & Capterra. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. SaaS was the end of forms based software.

Trends 102

How To Build (And Scale) A Successful Sales Team

Sales Hacker

Maybe an extreme example, but the curse of knowledge is real, watch this: Mistake #2: Hiring Junior SDRs and Giving Them Full Freedom. If you were able to get some results by purely using non-focused demand generation, your website, and other lead sources, scaling will be hard.

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose. Account-based Everything (ABE) or Account-based Revenue (ABR) is a framework that entails full coordination of customized care and management of targeted customer accounts across all relevant units of your organization (such as marketing, sales, finance, and product development) as well as the entire customer life cycle from lead generation to after-sales support.

B2B 76

SalesProCentral

Delicious Sales

Software (1035). Demand Generation (181). An example might be an analysis or testing process. Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Customer Service (995). Inside Sales (849).

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

For example, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers.

ROI 60

Top 25 Incendiary Social Selling Secrets

Tony Hughes

Remember, you're now creating demand upstream prior to "trigger events" leveraging this strategy. Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.

ROI 56

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

in 2006, with annual growth in software sales leading the way at 7.0%. Small and medium businesses have come alive as of late, and there is a real race on to address this marketplace, particularly with new simplified solution sets, on-demand applications (SaaS) and strong channel / reseller relationships to help reach these buyers. percent of their revenue on marketing, with software vendors spending the most, at 6.5 Technology Sales & Marketing - Party Like its 1999?