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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

That’s been by necessity: In a world where 73% of attendees are still pining for in-person events (only 4% of respondents to a recent survey feel that virtual events are more valuable than in-person), some event organizers and speakers are taking on the challenge. Organizers and speakers are reinventing virtual events.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. And first-party go-to-market data at many businesses is notoriously fragmented, with 55% of corporate leaders in an Experian survey saying they distrust their own data assets.

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Marketing KPIs are changing. Here’s why.

Zoominfo

For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment. This misalignment is a big issue facing B2B businesses today.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? Figure 2: An example of an audience segment with company attributes pulled in from ZoomInfo with WebSights and regular Google Analytics filters to drop into Google Ads. But marketers still do.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? But marketers still do.

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How to Engage & Recruit Great Passive Candidates

Zoominfo

Engaging with passive job seekers means actively courting potential candidates who: May not be proactively seeking a new job May not know that your organization exists If this sounds like demand generation and creating brand awareness—you’re right, the same principles apply when building your employer brand.

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How Much Leads Cost

Pointclear

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). I review a lot of content on this topic and am amazed at what I find written about lead cost.