The Bridge Group

SEPTEMBER 19, 2017

I wanted real practitioners to share advice so I reached out to Kevin Dorsey , Head of Sales Development and Enablement at ServiceTitan, and Natasha Miller Sekkat , VP of Demand Generation at ClickSoftware. A few weeks ago, I shared my research on the failure rate of SDR-to-AE promotions. What can we do to address it ?”

Promotion 36

Promotion Hiring Gatekeeper Decision Maker 36

Sales Hacker Training

NOVEMBER 6, 2019

Sales development representative roles have grown 5.7X since 2012, according to LinkedIn’s State of Sales report. That’s a lot of new people entering sales! If you’re one of them, that’s both good news and bad: It means sales is growing, but you’re going to have a lot of competition getting started. So how do you stand out from the crowd?

Hiring 79

Hiring Demand Generation Agencies Up-Sell Telemarketing 79

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. What is a Go-to-Market Strategy?

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Hubspot Sales

NOVEMBER 21, 2018

Generate interest. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Gatekeeper: Blocker in getting a product implemented or approved. Research each role to get a general sense of what they do, their goals, and their pain points. Understand your buyer’s journey.

Paid Content 133

Paid Content Top of Funnel Lead Rank Webinar Metrics 133

Sales Hacker

MARCH 2, 2020

As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Are recently published books that aren’t being talked about yet , but likely will be. Agile Selling.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. AB Testing.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Tony Hughes

MARCH 13, 2018

Remember, you're now creating demand upstream prior to "trigger events" leveraging this strategy. It's a pastiche of panache par excellence, a mashup of the highest order. Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63