How ZoomInfo’s WebSights Improves Retargeting Strategies
Zoominfo
MAY 9, 2021
Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase.
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