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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Outsourced content simply is not infused with deep domain knowledge. Save yourself time now (and your job) by standing up an Internal Content Marketing Agency team. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

You can also sign up for this free event to get an in-depth review. Outsourced content simply is not infused with deep domain knowledge. Save yourself time (and your job) by standing up an Internal Content Marketing capability. If you havn''t signed-up yet, see what your missing by reading attendee reviews on LinkedIn here.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. In year one, this is the lowest hanging fruit to generate momentum. Infuse the Sales Process with Buyer Insights.

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ZoomInfo Enrich and HubSpot: Make the Most of Your Data

Zoominfo

But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate. Marketing, sales operations, demand generation , and sales teams will benefit massively from this integration.”

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Top 10 Blog Posts & SalesTech Acquisitions of 2019

SBI

The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical. There’s a difference between Active Demand and Demand Generation. Active Demand already exists.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

You need to know when to talk and when to shut up. There’s no need to be doing manual tasks anymore like following up on cold emails one by one. Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market.