SBI Growth

JANUARY 22, 2013

Few marketing teams of $100M+ companies are built for modern demand generation. Marketing leaders attempting to address short-comings by adding ‘vertical’ experts are coming up short. Building World-class Lead Generation programs begins with assessing current state. Few organizations have retooled. Focus on capabilities.

Demand Generation 322

Demand Generation Demand Generation Targets Marketing Customer 322

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SBI Growth

DECEMBER 17, 2012

Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. The Marketing Implementation Assessment Tool provides the following benefits: Maximize Feasibility of Success.

Lead Rank 326

Lead Rank Lead Scoring Cost per Lead Marketing 326

SBI Growth

MARCH 5, 2013

Perhaps the quarter is not shaping up well. Demand Generation – Creating interest and attracting new potential customers. Included in the tool are common definitions to help you with this. Issue #1: Demand Generation. You are generating a ton of inquiries, yet few of them become leads.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation 320

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

SBI Growth

DECEMBER 12, 2012

Save yourself time now (and your job) by standing up an Internal Content Marketing Agency team. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Follow @SearchMaster. Follow @MakingTheNumber.

Demand Generation Agencies 333

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 333

SBI Growth

AUGUST 8, 2012

Marketing, do you have a sales quota tied to Lead Generation ? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Here is a very practical tool that you can start using immediately. Determining Total Deals Required from Demand Generation.

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation 276

MarketJoy

JULY 22, 2022

Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. followed up with “Why would this company want what we’re selling?”. Creating an effective sales pipeline is a vital tool for your business growth. Verify and validate contact information.

Ideal Customer Profile 111

Ideal Customer Profile Pipeline Demand Generation Agencies Lead Generation 111

Zoominfo

JULY 25, 2023

Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

AUGUST 31, 2020

So what components make up this effort? Notably, the pandemic has shown that companies who’ve managed to grow almost cult-like followings are more adaptable to change and more prepared to tailor offerings when the market shifts around them. Offer expansion. Company transformation. Offer Expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

NOVEMBER 7, 2013

Get it here along with over 90+ tools by registering for our research tour. This guide will help you: Understand what it takes to make up the gap. Getting your New Year quota higher and later then you expected screwed you up. Do you have to increase your demand generation efforts to get new leads?

Quota 296

Quota Demand Generation Demand Generation Targets Negotiation 296

SBI Growth

NOVEMBER 6, 2013

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Buyer Process Maps.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

OCTOBER 14, 2013

You can also sign up for this free event to get an in-depth review. Save yourself time (and your job) by standing up an Internal Content Marketing capability. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

JUNE 14, 2013

Mike was a roll-up your sleeves execution specialist. Find a different way to generate high quality leads. The office telephone is a dying demand generation tool. A” Players who don’t follow initiatives undermine every other rep in the organization. They use the tools for the first week, then stop.

Sales Management 326

Sales Management Hiring Telemarketing Demand Generation 326

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. If so, the Content Marketing Manager should be paying attention and following-up. Items to measure are below, and outlined in more detail in this tool. Follow @cdieckmeyer. Follow @MakingTheNumber. New opportunities.

Leads 288

Leads Marketing Qualified Lead Distribution How To 288

SBI Growth

OCTOBER 5, 2013

Sign up here for SBI’s 7 th Annual Research Project. By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Demos : Number of MQLs that sign up for a scheduled demo. This is a good indicator of whether leads have been warmed up properly. Intent lift. Compare how the two perform.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

NOVEMBER 26, 2013

The SVP charged his Sales Ops Director, Doug, with drawing up strategic options. This tool allowed him to choose the right team to manage the process. Demand generation. Marketing would need to oversee the demand generation initiative. Follow @MakingTheNumber. Talent management. Ownership Teams.

Demand Generation 282

Demand Generation Demand Generation Targets Sales Operations Analysis 282

Pointclear

MAY 20, 2016

Marketing typically supports sales by influencing more than 75 percent of all leads and sourcing up to 10 percent of them. The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. Marketing spend as a percentage of revenue is often fairly small, usually less than 5 percent.

Marketing 133

Marketing Sales Qualified Lead Demand Generation Demand Generation Targets 133

SBI Growth

MARCH 4, 2013

Included is a tool that helps pinpoint your root cause of turnover. $25 The first couple months do not live up to those promises. Unfortunately, many marketing organizations confuse demand generation with providing leads. Click here for a tool that lists 10 potential root causes of high Sales Rep turnover.

Hiring 326

Hiring Outsourcing Services Lead Nurturing Demand Generation 326

Crunchbase

DECEMBER 13, 2021

In this article, we will cover virtual strategies that will help optimize your virtual sales approach and set you up for success. Products, like 8×8 ’s video calling tool, allow you to interact with customers face-to-face online. You can send these as follow-ups or release them on your website and social media platforms.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

SBI Growth

OCTOBER 30, 2012

Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number. Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. You end up with a lot of activities that don’t produce results. CEOs of emerging growth companies need ‘doers’ leading marketing.

Lead Rank 331

Lead Rank Lead Scoring Hiring Marketing Qualified Lead 331

Zoominfo

FEBRUARY 23, 2021

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. And while rejection always hurts, don’t give up on the prospects that tell you “no.” Frequently Asked Questions.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

SBI Growth

MAY 1, 2013

The opportunity to rebuild an organization from the ground up was challenging but exciting. Download the Marketing Structure Tool Kit here if you think you might have a structural problem. Demand Generation. Demand Generation. Follow @JohnStaplesSBI. Strategy & Planning. Lead Management.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

SBI Growth

DECEMBER 30, 2012

I successfully calculate an ROI on my Lead Generation program ? I have given my team the tools to write great content ? I am tracking the most important success metrics for lead generation ? I embraced an A/B testing culture in demand generation campaigns ? Follow @SearchMaster. Follow @MakingTheNumber.

Marketing 297

Marketing Face-to-face Lead Rank Lead Scoring 297

SBI Growth

AUGUST 4, 2013

It includes a tool to customize for your own agile reviews. Sign up for the onsite session for your leadership team. The Agile Performance Review is just one of a range of tools you''ll receive. CRM tools now include dashboards that give instantaneous views. Content creation & demand generation.

Territories 282

Territories Lead Rank Lead Scoring Demand Generation 282

Sales and Marketing Management

OCTOBER 29, 2018

The following ideas about important marketing trends conjure up a Tom Peters quote: “Test fast, fail fast, adjust fast.”. As social media becomes more and more vital in B2B, social marketing automation tools like Edgar are becoming commonplace?—?allowing Automate for efficiency. Video soars.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Pipeliner

OCTOBER 25, 2019

Establish policies around the number of varied follow-up attempts per type of lead. Transactional sales vs. complex sales follow-up numbers will likely be different. Have dedicated sales development representatives (SDRs) follow up on all marketing qualified leads (MQLs). They do more research online.

Lead Rank 68

Lead Rank Sales Qualified Lead Marketing Qualified Lead Lead Scoring 68

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. The best part of this is that there is no connection required to follow an Influencer in the industry. Follow @SearchMaster. Follow @MakingTheNumber. New to LinkedIn.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

FEBRUARY 5, 2013

Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. The following examples point to best practices in leveraging mobile interaction. Throughout the night, you could view an easy to follow timeline of the chase with optimized mobile videos of the commercials.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. People are starting to understand the science of increasing interest and demand. Dollars are being allocated for things like marketing automation tools and lead development reps. Why Linkedin is so effective as a prospecting tool.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

Sales Hacker

JULY 26, 2021

These tools allow users to send a link to someone else, and the person on the retrieving end can choose the time that works best from a selection of different time slots. Seen through this lens, any sales processes that ask employees to jump through hoops is not only unnecessary but is setting up younger employees to fail.

Quota 121

Quota How To Outbound Cold Calling 121

Pipeline

APRIL 1, 2024

Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. This way, your entire team will be focused in a unified direction and have a well-defined framework to follow. You need a proper scoring system in place before your sales team takes them up.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

SBI Growth

FEBRUARY 19, 2013

This tool will expose you to the 6 biggest problems sales leaders face. Marketing needs to be running demand generation campaigns in advance so sales has leads. By using this tool you will learn the other 4 common problems we see. Sales leaders are naturally competitive and want to move up. Follow @MattSharrers.

Promotion 310

Promotion Demand Generation Demand Generation Targets Intent 310

SBI Growth

FEBRUARY 18, 2014

In some organization, reps can take up to a year to fully ramp. Best practice is to follow the collegiate system of 101, 201, 301 and 401. Marketing / Demand Generation Campaigns / Lead Management. Technology and Tools. The best sales managers set up a Fast?Start Follow @GeorgedlReyes.

Hiring 202

Hiring How To Buyer Persona Demand Generation 202

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? I have put together the top three KPI’s to measure SEO success (Sign-up for the Make the Number tour to receive a copy of our SEO KPI Tracker template here ). At this event, you can see the 2013 Lead Generation Strategies of World-Class CMO’s.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177