Remove Demand Generation Remove Gatekeeper Remove Sales Operations Remove Tools
article thumbnail

WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. We at Mereo have experience enabling selling teams with the right knowledge, tools and approach.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

This model is easy to build, but harder to scale, because it takes time and money to hire and train a full sales organization. Members include a sales manager, field reps, sales engineers, a sales development representative (SDR) team, and sales operations. How will you use content to sell them?

article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Demand Generation. Direct Sales. Decision Maker in the context of sales, is a person who possesses the required expertise and authority in making purchase decisions. Gatekeeper. General Manager. Gatekeeper is a person (e.g., Sales Cadence. Sales Champion. Sales Coaching.