Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. For our demand generation team, it’s all about marketing at scale (one-to-many).

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Adopt a millennial-focused incentives and promotions scheme. Stop Hating On Social Selling! Yes, it does work and yes reps are actually crushing it on social media.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

SalesHandy

OCTOBER 28, 2022

Almost a decade later, outbound lead generation remains to be as strong and paramount as it was in the lead generation sphere. In fact, several studies have shown emails consistently outperform any other type of lead generation method, especially in terms of effectiveness. Social Selling.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Tony Hughes

MARCH 13, 2018

Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Light up your social media streams!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63