The Secret To Getting Better Results From Your Events
MARCH 26, 2019
For B2Bs, events and trade shows are a key part of the go-to-market strategy. While trade show marketing experts agree that a smart mix of mediums – email, social media, text, phone and in-person – is ideal for your communication strategy, email is still the preferred platform; it allows you to easily segment and personalize messaging at a relatively low cost. But success at these events is a demand generation dream come true.