Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them
Emissary
SEPTEMBER 27, 2021
Make sure that at least 90 days before renewal, you have a strategic-level QBR that includes the budget holder and is couched in ROI language relevant for their objectives and level in the organization. Over the course of a many-month sales cycle, that was refined into an acceptable solution. Be a broker of capabilities. How to fix it.
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