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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. For our demand generation team, it’s all about marketing at scale (one-to-many).

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Small Business, Big Wins: Inspiring Stories of Digital Marketing Success

BuzzBoard

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

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Is Your Marketing Message Just Noise?

SBI Growth

Two years have passed since the SEC published its Customer Purchase Decision Timeline study. A BPM provides the marketing team a blueprint for effective demand generation and lead management. The key to a successful marketing strategy is influencing the early stages of the Buyer’s Journey. And the trend continues.

Marketing 246
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The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

DMA studies show Offer is the #1 determination of success for customer marketing. Research shows the quality of the creative is a distant #2 in influencing outcome. This happened with one of my demand generation clients. Every CMO is looking for ways to increase performance.

Campaigns 246
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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

all forms of peer experience and influence. Peer recommendations are influencing more than 90% of all B2B buying decisions. The advocate program is simply a case study/customer testimonial video factory to appease Sales leadership. customer videos, case studies, customer reviews). SiriusDecisions).