The CMO’s Guide to Driving Impact in Year 1
SBI Growth
NOVEMBER 6, 2013
In year one, this is the lowest hanging fruit to generate momentum. This will build credibility with sales at the corporate level all the way the field. Infuse the Sales Process with Buyer Insights. Allows a sales team to sell the way the customer wants to buy. In Summary. Author: Vince Koehler.
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