Asset Vue Gets 80 Hot Leads and Counting with MarketJoy
JUNE 12, 2018
In the end, everything comes down to lead generation. The IT Asset Management Company did not want to adopt a typical demand generation strategy as they were very clear about their target and goals. Also, with a small internal sales team and very much targeted prospects in a tough industry, they wanted to grow their sales pipeline significantly in the coming years. The company lacked clarity and direction when it came to effective lead generation.