The Pipeline

SEPTEMBER 19, 2011

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. September 19th, 2011. Tibor Shanto.

ROI 243

ROI Pipeline Training Twitter 243

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I created a ProForma and have the capability to track marketing ROI on my campaigns ? I successfully calculate an ROI on my Lead Generation program ? I embraced an A/B testing culture in demand generation campaigns ?

Marketing 297

Marketing Face-to-face Lead Rank Lead Scoring 297

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. Aligning with Sales is as important as measuring ROI of Inbound. This is 54% more leads than traditional outbound leads.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Costs and ROI: Since we already had an ongoing BrightTalk subscription to host the webinars, we leveraged the platform by producing webinars weekly, at no additional cost to us.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Emissary

SEPTEMBER 27, 2021

They use it to populate a template with the data, a review of the past 90 days, some generic ROI calculators, a few slides that overuse the words “value” and “ partnership ,” and finally some bullets which outline the next 90 days. It goes something like this: The customer success manager (CSM) grabs usage data from the analytics team.

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. With the pandemic curtailing events and other traditional demand generation tactics, ABM was pushed even further into the spotlight, with many coining 2021 as “ the year of ABM.”

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

SBI Growth

JUNE 19, 2013

Align your Lead Generation strategy with your buyer research. Execute your demand gen campaigns flawlessly. Deliver qualified leads to the field. Be prepared to: Walk him through your demand generation activities. Outline your budget in detail and the expected ROI on marketing spend.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

BuzzBoard

FEBRUARY 26, 2024

An Absolute Favorite for Local Business Prospecting Placed on top by our customers, lead generation happens to be the most favorite use case. “We We are finding more leads and making more sales calls. Val, General Manager “Buzzboard makes prospecting sooo much easier!! This is a really helpful prospecting tool!” —Val,

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52

SugarCRM

OCTOBER 19, 2021

A full-service marketing automation platform offers concrete solutions to the most common problems companies face today, as marketing and sales alignment, ROI, and sales cycles depend on its automated processes and organization. Reps get information about how the lead came to the website and what they did when they got there.

Lead Rank 49

Lead Rank Lead Scoring CRM Sales Qualified Lead 49

Pointclear

JUNE 10, 2016

By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. Define a lead. CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Hubspot Sales

JULY 2, 2020

Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment. If you're interested in demand generation, you have more flexibility to make your videos longer and more in-depth.

LinkedIn 107

LinkedIn Video Cost Per Click Campaigns 107

SugarCRM

OCTOBER 19, 2021

A full-service marketing automation platform offers concrete solutions to the most common problems companies face today, as marketing and sales alignment, ROI, and sales cycles depend on its automated processes and organization. Reps get information about how the lead came to the website and what they did when they got there.

Lead Rank 26

Lead Rank Lead Scoring CRM Sales Qualified Lead 26

Green Lead's B2B

DECEMBER 4, 2020

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting or lead generation during the holiday months? Here are some points to ponder and they are relevant to all marketing pipeline generation programs.

B2B 29

B2B Marketing Demand Generation Demand Generation Targets 29

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Corporate Visions

NOVEMBER 7, 2019

For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. You build personas for each of the buying influencers in the deal.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

The Pipeline

JANUARY 27, 2012

At this point you can decide if you can help them understand your pricing, where their will see an ROI , and make full use of all the impactful thing you uncovered during the Discovery stage. Demand Generation. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

SugarCRM

OCTOBER 7, 2021

Do you have any ROI or other metrics to show your leadership team or learnings to apply to the next campaign? For example, how did your campaign influence lead generation and conversion? What was the ROI? Some metrics focus on branding and some on-demand generation. Do you know your campaign’s effectiveness?

Campaigns 26

Campaigns Marketing Lead Rank How To 26

The ROI Guy

DECEMBER 7, 2012

The Alinean team worked with OpenText to create the Enterprise Content Management Interactive White Paper, delivering a completely personalized, compelling and value-focused content to help fuel demand generation campaigns, to create better response rates and drive incremental sales opportunities, and help buyers answer "Why Change?"

Enterprise 75

Enterprise Enterprise Demand Generation Demand Generation Targets 75

The ROI Guy

FEBRUARY 21, 2012

They especially won’t say yes unless they see a quantified “cost of doing nothing” and know the project will have significant tangible benefits, significant ROI and fast payback. This would mean close to 200% ROI. Click here to learn more: [link].

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

The ROI Guy

MAY 15, 2012

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner.

Demand Generation 70

Demand Generation Demand Generation Targets Sales Qualified Lead Ideal Customer Profile 70

The ROI Guy

SEPTEMBER 13, 2011

With the right targeting, and the Interactive White Paper as the value-add deliverable, we can drive the lead generation you require for this campaign. Special pricing is provided for the Interactive White Paper and audience development deliverable, priced on a “per lead” basis to ensure program goals and ROI are achieved.

ROI 40

ROI Lead Generation Campaigns Lead Rank 40

The Pipeline

AUGUST 16, 2011

Most solutions have a duration beyond one fiscal year, so when it comes to measuring ROI, ROE, it is important that they understand the full scope of the benefit. Demand Generation. B2B Lead Generation Blog. Without that the effort and investment may not seem worthwhile, and it is usually the effort, not the money.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. How to efficiently follow-up with prospects after the show.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

SBI Growth

DECEMBER 12, 2013

A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

SBI Growth

OCTOBER 24, 2012

The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 293

InsightSquared

APRIL 14, 2021

Understanding in-period bookings drives tight alignment between sales and marketing, with clear goals for the demand generation team who must ensure leads are delivered early in the forecast period to provide enough time for the sales team to convert them into new business.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

The ROI Guy

SEPTEMBER 17, 2010

According to IDC research, 62% of B2B vendors now need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Assuring that the solution delivers bottom-line benefits is key at this stage.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

SBI Growth

APRIL 16, 2019

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Campaigns 180

Campaigns Marketing How To Demand Generation 180

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Social time = networking time.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

The ROI Guy

MAY 4, 2006

2) Focus of spending is on lead generation versus awareness building: Another trend we see is that more of the budgets are being focused on the front end demand generation part of the sales and marketing process versus later stages such as awareness building and engagement.

Marketing 40

Marketing Vendor ROI Survey 40

Highspot

JULY 18, 2023

Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing. Goals may include improving campaign performance, increasing lead generation, or enhancing content ROI.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

The ROI Guy

MAY 15, 2012

A mobile application platform provider needed to prove a better return on mobility strategy for frugal web and application decision makers - making the case for using a build once / deploy many platform versus current device centric strategies.

Lead Rank 67

Lead Rank Lead Scoring Decision Maker Analysis 67

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Rank Lead Scoring 49

Sales Hacker

APRIL 8, 2021

If the SDR picked the lead from the hot bucket after the webinar, and the lead had responded to the sequence, it was considered a hot lead, so marketing would get 60% credit, but since it got picked up from the cool leads bucket and scheduled through a cool outbound sequence, it’s a cool lead, so marketing gets 15% credit.

Lead Rank 91

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 91