Pointclear

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Not enough of the right content.

Demand Generation 165

Demand Generation Demand Generation Targets Sales Qualified Lead Lead Management 165

Zoominfo

FEBRUARY 1, 2018

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. He adds what’s holding companies back is the skills gap: only a subset of adopters are using more of the advanced capabilities like lead scoring and lead nurturing.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

The Pipeline

APRIL 15, 2011

Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing automation software generates the data marketers need to provide new levels of support to sales. Demand Generation. Funnel management. HR Management. Lead Management.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The Pipeline

JULY 29, 2011

This is small business lead nurturing. As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. And the easier and more comprehensive your software, the better. Demand Generation. Funnel management.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266