article thumbnail

How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

article thumbnail

The Pipeline ? Get Your Veteran Salespeople to Take Baby Steps

The Pipeline

Dave is the founder and CEO of Objective Management Group, Inc., Magazine’s Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. Demand Generation. Objection Handling. About Dave Kurlan. Dave has been a top rated speaker at Inc.

Pipeline 255
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Keys to Building & Using Personas In the Sales Process

Costello

Sales teams spend countless hours developing playbooks that contain just the right call script, objection responses, and customer success stories. In this case, the two roles may have differences, but both are at the managerial level and probably have similar goals, challenges, and objections, as we’ll explore below.

article thumbnail

The Pipeline ? Beware The Mixed Message ? Sales eXchange ? 138

The Pipeline

For example, one of the large wireless carriers here in Canada is part of a larger media company, or conglomerate, they own TV outlets and magazines. But about six months ago, the magazine division of the same conglomerate, started sending me unsolicited copies of magazines, I had little or no interest in. Demand Generation.

Pipeline 212
article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Demand Generation. Fortune 500 is a listing of the 500 largest companies in the United States based on revenue, compiled and published yearly by Fortune magazine. General Manager. Deal Closing. Decision Maker. Direct Mail. Direct Sales. Mr.Brown has gone dark.). Gatekeeper. Global Business Unit. Go-to-Market Strategy.

article thumbnail

31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

Check out this guide from Smashing Magazine to learn more about setting up WordPress. What are your biggest demand generation challenges? The objective is to inspire engagement, spreading the reach of your content. However, I would highly recommend hosting a WordPress site and using a theme like Bridge.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

– This is for your benefit so come prepared with your ideas or objectives for this relationship and define the timeframe. She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical white papers have been published by various industry magazines.

Hiring 130