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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008.

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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. In addition, you are probably using a marketing automation system that tracks leads and viewing history. Is your content marketing strategy working? These foundations provide rich data input. Why do you care?

ROI 243
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PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

Marketing, sales, CS, should all be unified under one leader [11:40]. Align the cash generation of the business with the cash distribution of the business [17:27]. He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Marketing, sales, CS, should all be unified under one leader.