Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. I’ve worked with marketers and MarTech tools for most of my career. Like my competitors, I too struggled with building effective reporting for marketers.

20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]


Gary is the CEO of Vayner Media, a full-service digital agency helping Fortune 500 companies to drive the best business outcomes using influencer marketing, class creative, media & much more. Before SalesForce, he worked for almost 13 years at database software giant, Oracle. He is a personality to follow when it comes to values, sales, marketing, and entrepreneurship. President, Heinz Marketing Inc, Keynote speaker, Author, Host of Sales Pipeline Radio.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

My Secret Weapon For Increased Database Health


I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. Think about it, traditionally the job of database maintenance falls on marketing. Although we usually talk about reply emails to marketing campaigns, the replies to your sales/lead development professionals’ emails are pure gold. Blog Database Integrity Lead Generation Reply Email Mining

PODCAST 91: First Step in Good Category Creation with Scott Olrich

Sales Hacker

Scott is the Chief Operating Officer at DocuSign, where he focuses on orchestrating DocuSign’s vision strategy, marketing, and enablement efforts around the world. Scott Olrich: I see myself as a demand generation person through and through.

Appointment Setting Companies


EBQ By Appointment Only Strategic Sales & Marketing. Vsynergize Salesify Ecoast Marketing Cience SalesPro Leads. Extended Presence B2B Only Appointment Setters Pereus Marketing. Lead Generators International. Location: Austin, TX Website: [link] Company Overview: Based out of Austin, TX, EBQ offers appointment setting and lead generation services. In addition to appointment setting, EBQ provides full service sales and marketing outsourcing.

PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

He’s been an executive and/or VP for a variety of household names, such as Marketo, Adobe, and Oracle. Tying compensation to cash generation. Marketing, sales, CS, should all be unified under one leader [11:40]. Align the cash generation of the business with the cash distribution of the business [17:27]. He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Marketing, sales, CS, should all be unified under one leader.

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. As a self-motivated go-getter I enjoy problem solving, and thinking outside the proverbial box to generate creative solutions.

Oracle 105

PODCAST 88: Establish Strong Sales Motion – Do it Yourself First w/ Pete Kazanjy

Sales Hacker

He also is the founder of a company called Atrium and he’s also the founder of a not for profit called Tech For Campaigns that is deployed on behalf of democratic candidates and giving modern demand generation technology in order to help people run for office all over the country.