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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. I’ve worked with marketers and MarTech tools for most of my career. Like my competitors, I too struggled with building effective reporting for marketers.

20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]


Gary is the CEO of Vayner Media, a full-service digital agency helping Fortune 500 companies to drive the best business outcomes using influencer marketing, class creative, media & much more. Before SalesForce, he worked for almost 13 years at database software giant, Oracle. He is a personality to follow when it comes to values, sales, marketing, and entrepreneurship. President, Heinz Marketing Inc, Keynote speaker, Author, Host of Sales Pipeline Radio.


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My Secret Weapon For Increased Database Health


I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. Think about it, traditionally the job of database maintenance falls on marketing. Although we usually talk about reply emails to marketing campaigns, the replies to your sales/lead development professionals’ emails are pure gold. Blog Database Integrity Lead Generation Reply Email Mining

PODCAST 91: First Step in Good Category Creation with Scott Olrich

Sales Hacker

Scott is the Chief Operating Officer at DocuSign, where he focuses on orchestrating DocuSign’s vision strategy, marketing, and enablement efforts around the world. Scott Olrich: I see myself as a demand generation person through and through.

Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Marketing. VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. S&P Global Market Intelligence. VP Sales, Mid-Market.

PODCAST 88: Establish Strong Sales Motion – Do it Yourself First w/ Pete Kazanjy

Sales Hacker

Take control with a DocuSign agreement cloud, a suite of tools that automated sales contracts and quotes all in your CRM. It’s been a really fantastic journey to learn all about modern go to market and then learn about it and then start being one of the forward voices in the community.