The Ultimate Cheat Sheet for Campaign Offers
JANUARY 20, 2014
Yet there’s little attention within marketing teams on developing quality offers. DMA studies show Offer is the #1 determination of success for customer marketing. Marketing plans are well underway. Chief Marketing Officers are monitoring their team’s campaign metrics as a leading indicator. Click metrics are presented by the marketing team without much dialogue about the Offer. When executing creative the marketing team invests high effort.