9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Incorporate Video Marketing.

Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ).

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Stop Selling and Start Teaching to Improve Demand Generation

Sales and Marketing Management

Author: Ray Kemper, Chief Marketing Officer, Televerde Customer relationships. But that brings us back to the perennial question: how do we fuel demand generation and make that first positive selling experience happen? Savvy (some might say cynical) prospects can see the strong pitch coming a mile away and they don’t trust it. Another reason is that prospects are already far into their buying journey before they talk to you.

Benchmark Your Demand Generation Content in 4 Quick Steps

Sales Benchmark Index

This post discusses how to get your prospects interested in you versus your competitors. It offers a basic 4 step process to benchmark your demand generation content. Its role is to generate leads. Prospect buy differently today. Pose as a prospect.

Demand Generation Strategies & Lead Management Processes First

Pointclear

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute.

Demand Generation Advice for the CEO

Sales Benchmark Index

This post is written for CEO’s who need to increase demand for their products. Demand generation is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. Get a fresh copy of the marketing budget.

Are You in Demand? 5 Ways to Stand Out on Linkedin

Sales Benchmark Index

Are you in demand? Social Selling Demand Generation CMO Marketing Resources Social Media Social Prospecting Do people seek you out? Do they feel it is important to be in your network? If not, you are falling off pace in this new social world we live in.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. You need to get your sales and marketing engine firing quickly, efficiently, and without a 50-person team behind it.

What Kind of B2B Marketing Personalization Gets Results?

Corporate Visions

The post What Kind of B2B Marketing Personalization Gets Results? In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results. The Marketing Personalization Study.

B2B 109

How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! We didn’t have 7,000 different marketing technologies to master.

Hanging Out with @GlobeSmallBiz: How to develop a Winning Sales strategy

The Pipeline

Hanging Out with @GlobeSmallBiz : How to develop a Winning Sales strategy. Last week I had the opportunity to participate in The Globe and Mail’s Report on Business’ Small Business interview series on Google+ Hangout.

Selling Like Greece!

The Pipeline

Things look good, markets rally; things look bad, markets tank. Every morning the financial pundits stick their finger in the air, and tell us how things are looking in Europe, and the Greek crisis, then they parade a series of talking heads to support the daily view.

First Post 2014 – Let’s Cut The S*#T – 1

The Pipeline

A cute marketing term that elevated the noise created by Sales 2.0, But when you follow the links to a slideshare presentation: Inbound marketing your secrets to success , Kieran, on slide 9, attributes it to the Corporate Executive Board.

Shock Treatment – Sales eXchange 192

The Pipeline

I’ll be the first to admit change is hard, especially for business buyers who have their handful, trying to make headway in a competitive market. by Tibor Shanto – tibor.shanto@sellbetter.ca. .

Can You Switch Hit For Sales Success?

The Pipeline

Most sales people I speak to, be they traditional sellers, social sellers, or other, tell me something along the lines of “get me in front of the right prospect, and I will close them”; and they probably will. By Tibor Shanto – tibor.shanto@sellbetter.ca.

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Green Lead's B2B

Demand Gen Basics - Yes, we specialize in appointment setting, but we are in the industry of Demand Gen and appointment setting isn't just about dialing the phone any more. Prospects communicate with vendors differently. Have you revamped the way outbound lead generation is don

Campaign Mode: Delivering Pro-Forma Business Value Analyses to Hundreds of ABM Prospects Each Month

The ROI Guy

Often, we’re asked “What’s the best way to gain quick adoption of business value and ROI from sales reps, channel partners and prospects?”. With Campaign Mode, your marketing, value consulting or sales enablement team can upload a spreadsheet into the Alinean Administrative Console.

An Ingenious Way to be the First in the Door and Close the Business 63% of the Time

Smart Selling Tools

The revenue funnel, as it’s now called, consists of the marketing funnel and the sales funnel. Marketing drives engagement with prospects, nurturing leads until they’re considered to be MQL’s (marketing qualified leads).

Building an Effective Lead Management Process for High-Growth Sales

Velocify

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. Last year, our sales and marketing teams aligned on a high-growth strategy for 2017.

Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success.

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. On the right: Email Marketing Manager Dominique Catabay reps Marketing.

Data 227

The Secret To Getting Better Results From Your Events

LeadGnome

For B2Bs, events and trade shows are a key part of the go-to-market strategy. Meeting company owners and representatives in-person helps prospects connect your brand with real people, solidifies relationships, and is a prime opportunity to meet new leads.

Your 2014 Marketing Budget Roadmap

Sales Benchmark Index

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements.

The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. Prospecting is something every sales organization needs to master. Most sales prospecting falls into two broad approaches — Inbound and outbound sales.

10 Reasons Why B2B Lead Gen Should Report to Marketing

Pipeliner

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Better sales and marketing alignment is achieved.

Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. However, the story is quite different when Marketing is asked about their own priorities.

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over.

Generate 25%+ of Sales Pipeline Opportunities from Marketing

Sales Benchmark Index

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. What’s in it for the Chief Marketing Officer?

Poor 'Quality' Marketing Leads for the Dumpster?

Sales Benchmark Index

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads.

Leads 259

The Secret Unfair Advantage For Your Sales Team

LeadGnome

In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified leads in the door and sales to close the deals. Blog Account Based Intelligence Database Integrity Demand Generation

Is Your Marketing Message Just Noise?

Sales Benchmark Index

In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? With so much coming at the buyer, how does a marketer stay relevant? A BPM provides the marketing team a blueprint for effective demand generation and lead management.

Four Steps to Successfully Bringing Products to Market

Sales Benchmark Index

The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved.

Marketing Credibility Starts with Sales Kick-off

Sales Benchmark Index

World Class marketing leaders approach Sales Kick-off as an engagement opportunity. Gone are the days of marketing’s participation limited to a marketing ‘timeslot’ presentation. Marketing leaders are active participants throughout the sales meetings. Marketing Engagement.

Direct Content Marketing is Born – Prepare for 2013

Sales Benchmark Index

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Content Marketing works.

A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)

The ROI Guy

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner.

The Pipeline ? Prospecting With E-Mail

The Pipeline

Prospecting With E-Mail. Stored in Attitude , Business Acumen , Communication Strategy , Proactive , Prospecting , Sales 2.0 , Sales Tool , Sell Better , Success , Video , e-mail , execution. Last week we looked at means of leveraging voice mail in prospecting. Demand Generation.

The Pipeline ? Prospecting ? When Is The Best Time?

The Pipeline

Prospecting – When Is The Best Time? Stored in Attitude , Business Acumen , Cold calling , Proactivity , Productivity , Prospecting , Time Allocation , Video , execution. Last week I talked about prospecting, why some like it when most don’t, rejection, and managing them.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Today in part 4, we hear from Scott Vaughan , Chief Marketing Officer at Integrate. Account Based Marketing (ABM) is not a new concept or idea.

Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue.