How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture.

ROI 317

PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

Tying compensation to cash generation. Align the cash generation of the business with the cash distribution of the business [17:27]. He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Tying compensation to cash generation.

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Sales and marketing lead generation tools follow this suit. Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Demand Generation.