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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. These foundations provide rich data input. Why do you care? A/B testing.

ROI 306
ROI Omniture Data Demand Generation 306
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PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

SEPTEMBER 16, 2019

He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Jason was previously COO at Marketo, pre-IPO through the take private transaction, and has spent time at global executive roles at Adobe Omniture and Oracle. Did we actually hit numbers in your region or in your segment? Pleasure to be here.

Omniture 51
Omniture Marketo Oracle Hiring 51
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