My Secret Weapon For Increased Database Health


The combination of traditional marketing (demand generation) and lead development (LDR/SDR) have so much more potential when we close the loop on email outreach. You may even already employ some of these tools: List vendors – Purchasing lists can be an effective one-off solution, but as soon as the list is compiled, it begins to decay. While this is an effective tool for collecting basic contact information, it’s not without limitations.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Traction on Demand. Traction on Demand. Traction on Demand. Oracle. Traction on Demand. Smart Selling Tools Inc. VP Demand Generation. Intelligent Demand.

20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]


Before SalesForce, he worked for almost 13 years at database software giant, Oracle. Matt Heinz is the president & founder of Heinz Marketing Inc where they provide services like demand generation, Inside sales effectiveness, content strategy and other verticals related to sales. She is the founder of a sales consulting firm which uses a scientific approach to data, tools , and right selling skills to help B2B companies skyrocket their sales.

PODCAST 91: First Step in Good Category Creation with Scott Olrich

Sales Hacker

Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Scott Olrich: I see myself as a demand generation person through and through.

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. As a self-motivated go-getter I enjoy problem solving, and thinking outside the proverbial box to generate creative solutions.

Oracle 104