The Ultimate Cheat Sheet for Campaign Offers
SBI Growth
JANUARY 20, 2014
This happened with one of my demand generation clients. This strategy also extended to outside sales. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner white paper). B2B CMO’s are focused on driving revenue into the pipeline. Success is largely determined by the quality of campaign offers. Yet there’s little attention within marketing teams on developing quality offers. Every CMO is looking for ways to increase performance.
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