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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

As the marketing leader, you play a pivotal role in bringing the new offering to market. Campaigns and demand generation programs ready. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns. The sales team didn’t have a chance. And so the finger pointing begins.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. . Most event planners and businesses expect to continue to incorporate virtual components to their live events even in a post-pandemic world. Even when (if?) things get back to normal.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here. Sales teams understand the pains and needs of the customer.

Hiring 106
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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. This new content production practice will naturally boost your SEO and Social demand generation efforts. 2013 is a pivotal year for Marketing Leaders.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Here are five key drivers we think you should pay attention to.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Set up your operations to have the ability to pivot when you need to. Ralph Barsi. ralph-barsi.