Four Steps to Successfully Bringing Products to Market

Sales Benchmark Index

As the marketing leader, you play a pivotal role in bringing the new offering to market. Inventory and supply chain readiness confirmed to fulfill anticipated demand. Campaigns and demand generation programs ready. Six months ago your company launched a new product.

The Biggest Mistake a Marketing Leader Can Make in 2013

Sales Benchmark Index

CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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How to Drive Sales in 2014 with Content Marketing

Sales Benchmark Index

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Next year is a pivotal year for Marketing Leaders.

Should a Marketing Leader Tell the CEO Everything?

Sales Benchmark Index

Align your Lead Generation strategy with your buyer research. Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Be agile - Learn quickly from your mistakes and pivot when necessary.

6 steps to get sales and marketing working on the same team

OnePageCRM

Demand generation – Top of funnel, content marketing, social publishing. Here are some quick-win content ideas aimed at advancing the sale at pivotal stages in the funnel. Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies. CSO Insight. They say the reason why cats and dogs don’t get on is because of language.