Four Steps to Successfully Bringing Products to Market

Sales Benchmark Index

As the marketing leader, you play a pivotal role in bringing the new offering to market. Inventory and supply chain readiness confirmed to fulfill anticipated demand. Campaigns and demand generation programs ready. Six months ago your company launched a new product.

The Biggest Mistake a Marketing Leader Can Make in 2013

Sales Benchmark Index

CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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How to Drive Sales in 2014 with Content Marketing

Sales Benchmark Index

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Next year is a pivotal year for Marketing Leaders.

How Inbound Fits Into A Successful ABM Strategy

Smart Selling Tools

This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success.

Should a Marketing Leader Tell the CEO Everything?

Sales Benchmark Index

Align your Lead Generation strategy with your buyer research. Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Be agile - Learn quickly from your mistakes and pivot when necessary.