How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?

The ROI Guy

However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant. From our research of what buyers want, the relevant dimensions to pivot on, in priority order are: Role in buying decision (persona) Stage in buying cycle (discovery, consideration, selection) Pa in points / opportunity / analysis I ndustry Size Geographic Location.

Optimize Content Marketing by Facilitating the Buyer’s Journey

The ROI Guy

Later during the buyer’s journey, economic focused executives demand that every investment deliver a bottom-line impact, positive return on investment, and quick payback. These buyers are demanding marketers to create content that is more concise, relevant and personalized. Personalization can pivot content around the buyers industry, geographic location, size, as well as around the buyers’ stage in the buying journey, role in the decision making process, and pain points.

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Does a traditional white paper already need to be developed in order to implement an interactive white paper?

The ROI Guy

For the case where the white paper content does not yet exist, we can: Work with your team or third-party content developers to help define the pivot points / customization needed and help guide the authoring, Leverage our Alinean team to author the white paper and make it interactive – a turn-key Interactive White Paper solution. interactive smart content interactive white paper Demand Generation Pisello Alinean

There is content that will be required to support the customization within the Interactive White Paper – how does that content get developed?

The ROI Guy

Our Alinean analysts work with your team to identify the content to be included, mapping the content to be intelligently recommended based on the profile / pivot points. For the case where the white paper does not yet exist, we can: Work with your team or third-party content developers to help define the pivot points / customization needed and help guide the authoring, Leverage our Alinean team to author the white paper and make it interactive – a turn-key Interactive White Paper solution.

4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. .

Four Steps to Successfully Bringing Products to Market

Sales Benchmark Index

As the marketing leader, you play a pivotal role in bringing the new offering to market. Inventory and supply chain readiness confirmed to fulfill anticipated demand. Campaigns and demand generation programs ready. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns. As the marketing leader, you play a pivotal role in bringing the new offering to market.

How Inbound Fits Into A Successful ABM Strategy

Smart Selling Tools

This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success. Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked.

Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

But knowing how to pivot to a modern approach isn’t obvious. Mary: “We have three priorities: customer adoption, demand generation, and pipeline progression, so those are what my sales enablement revolves around. Selling today is harder than ever.

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How to Drive Sales in 2014 with Content Marketing

Sales Benchmark Index

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Next year is a pivotal year for Marketing Leaders. The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item.

How Limeade Is Keeping Collaboration at the Heart of Their Account-Based Plays

SalesLoft

Manager of Demand Generation at Limeade, believes that executing on an account-based strategy first requires establishing good organizational health. Watch Lindsay Gates and Eric Martin, VP of Demand Generation at SalesLoft, explain “5 Tactics to Help Sales Execute Account-Based Plays” during the ABM Leadership Alliance Virtual Summit. Watch the on-demand ABM Leadership Alliance Virtual Summit.

Should a Marketing Leader Tell the CEO Everything?

Sales Benchmark Index

Align your Lead Generation strategy with your buyer research. Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Be agile - Learn quickly from your mistakes and pivot when necessary. Be prepared to: Walk him through your demand generation activities. He sees marketing as merely a cost center and not a revenue-generating asset. Marketing efforts that produce leads that generate revenue is the key metric.

Got a SOGOP Policy or do You Wish and Hope and Waste Time?

Babette Ten Haken

When we build a solid referral base, enhanced by social selling and demand generation activities, opportunities come our way. ” In fact, we should be pivoting to discover more favorable ones. I developed a SOGOP Policy for a variety of reasons. You just may want to do the same. Early in my career, I worked on teams with, and for, other people. As a result, I was saddled by quotas, KPIs and corporate values.

The Pipeline ? When the customer can't be consoled, console the.

The Pipeline

” That’s the pivotal moment when I learn what their hopeful outcome is. Demand Generation. B2B Lead Generation Blog. Home About The Pipeline. Contest. Free Resources. Search. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared. Sign up for our Email Newsletter. For Email Newsletters you can trust. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. December 2011.

Sales Engagement Evolution with Wes Baker {Hey Salespeople Podcast}

SalesLoft

As the Senior Manager of Demand Generation at Jitterbit, Wes is responsible for streamlining inbound and outbound channels using their sales tech stack and shares his knowledge and experience on this episode of the Hey Salespeople podcast. . ’ That’s been very effective for us because we can pivot our message and change our messaging. Looking at the reply rates of a campaign is the gold standard for measuring email effectiveness.

VP of Sales Success Comes Down to These Two Levers

Gong.io

Fortunately, generating more revenue is simple. Each of those opportunities must be generated early enough so they can be closed within the quarter in question. Now that you know your numbers, including the required 40 opportunities, get your forecast from demand generation. The true pros know how many hours worth of prospecting it takes them to generate one opportunity. You’ve now gotten through the bulk of implementing your revenue generation program.

VP of Sales Success Comes Down to These Two Levers

Gong.io

Fortunately, generating more revenue is simple. Each of those opportunities must be generated early enough so they can be closed within the quarter in question. Now that you know your numbers, including the required 40 opportunities, get your forecast from demand generation. The true pros know how many hours worth of prospecting it takes them to generate one opportunity. You’ve now gotten through the bulk of implementing your revenue generation program.

SalesProCentral

Delicious Sales

Demand Generation (181). MORE >> SMART SELLING TOOLS AUGUST 13, 2013 Tricks and Tips for Building and Running a High Performance #InsideSales Team “Inside Sales now generates more than 50% of company revenue and is being tasked with more responsibilities and expectations—to grow territories, form partnerships, and generate new business. Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872).

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

It’s a great lead generator. I consider it a great achievement to have created a life that lets me balance time with family (I am married with three girls) while also having a fulfilling and demanding career that I truly love. Senior Director, Demand Generation at Unitrends. The next generation of sales reps are so much more advanced than I was when I began. There are tons of roundup articles about top women sales leaders.

6 steps to get sales and marketing working on the same team

OnePageCRM

Demand generation – Top of funnel, content marketing, social publishing. Here are some quick-win content ideas aimed at advancing the sale at pivotal stages in the funnel. Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies. CSO Insight. They say the reason why cats and dogs don’t get on is because of language.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that: 62% of B2B vendors now need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months.