How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
The ROI Guy
SEPTEMBER 13, 2011
However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant. From our research of what buyers want, the relevant dimensions to pivot on, in priority order are: Role in buying decision (persona) Stage in buying cycle (discovery, consideration, selection) Pa in points / opportunity / analysis I ndustry Size Geographic Location.