Demand Generation Pivotal Social Media Study 
The Pipeline
AUGUST 12, 2011
” That’s the pivotal moment when I learn what their hopeful outcome is. Good ideas need a home and you’ve built a great sales library with an abundance of study rooms. Demand Generation. Social Buying. Social media. Social Selling. If I hear, “I just need to vent.”I
The ROI Guy
MAY 4, 2011
The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents.
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