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Four Steps to Successfully Bringing Products to Market

SBI Growth

As the marketing leader, you play a pivotal role in bringing the new offering to market. Campaigns and demand generation programs ready. Support tools and customer service capabilities verified. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Using a content grader tool like this one below (Free to our readers) will focus your team on producing continuous great content. This gives your content the advantage.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. Despite sales enablement tools and processes, this inevitably does happen sometimes out of convenience. Ownership of curating the assets and content into what will best resonate through sales channels: sales.

Hiring 105
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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. By attending, you will get a copy of our Content Grader Tool + dozens more tools free. Next year is a pivotal year for Marketing Leaders.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

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Should a Marketing Leader Tell the CEO Everything?

SBI Growth

Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Be agile - Learn quickly from your mistakes and pivot when necessary. Be prepared to: Walk him through your demand generation activities. Start by downloading the CEO Persona tool. Fill the top of the funnel.

Marketing 276
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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Here are five key drivers we think you should pay attention to.